tag:blogger.com,1999:blog-61146802082516237192012-02-16T09:03:21.559-08:00read, write, reflectOliviahttp://www.blogger.com/profile/08065766078336626988noreply@blogger.comBlogger151100tag:blogger.com,1999:blog-6114680208251623719.post-24639045971554401802010-02-28T14:22:00.000-08:002010-02-28T14:23:19.460-08:00

I've been trying and trying to figure out the purpose of our latest blog assignment: Write about a book that changed your life and how you came across it. I can't figure out the importance of this in relation to our online book marketing class. Part of the reason I'm trying so hard to discern the reasoning here is because I can't pick a single book that changed my life. My parents have said that

Oliviahttp://www.blogger.com/profile/08065766078336626988noreply@blogger.com2tag:blogger.com,1999:blog-6114680208251623719.post-4008081839470910672010-02-23T20:51:00.000-08:002010-02-23T20:56:32.738-08:00

Since we are all in the midst of beginning our marketing plans for class, I thought it would be nice to highlight some of the things that I have learned about keyword research. Don't kid yourself, keyword research sucks. But choosing the right keywords is crucial to planning an effective online campaign. Keywords are at the heart of your campaign, whether you are focusing on organic search

Oliviahttp://www.blogger.com/profile/08065766078336626988noreply@blogger.com0tag:blogger.com,1999:blog-6114680208251623719.post-75692556202320850062010-02-21T21:14:00.000-08:002010-02-21T21:15:54.333-08:00

Have you noticed how difficult it is to find unique content online? We have tons of news aggregators and sharing tools, but when you really look at the offerings, everyone is sharing and reposting the same stuff. Even the local news seems to be surfing the same sites I am for stories and information. I read something on Popurls.com in the morning, then hear about it again on the 5 o'clock news.

Oliviahttp://www.blogger.com/profile/08065766078336626988noreply@blogger.com0tag:blogger.com,1999:blog-6114680208251623719.post-3810474116280853802010-02-16T15:59:00.000-08:002010-02-16T16:00:29.592-08:00

Like most people, I have multiple email accounts. I have an email account through PSU, which I like to send resumes from. It makes me look more official I think. I have a Gmail account that I use for personal stuff. I try not to give this email to anyone but my friends, and especially not to my family, who are continually forwarding chain letters, Republican propaganda, and "funny" jokes. I have

Oliviahttp://www.blogger.com/profile/08065766078336626988noreply@blogger.com0tag:blogger.com,1999:blog-6114680208251623719.post-23622277306593668722010-02-14T11:40:00.000-08:002010-02-14T14:26:22.809-08:00

This week Google launched Google Buzz, a social feature embedded in Gmail, and they caused quite a BUZZ. At the heart of most Buzz-related reports this week was privacy. Online privacy is a big deal for a lot of people, and rightfully so, but I was kind of bummed that Buzz was overshadowed by the privacy issues. I suppose Google could have done some more testing before launching it, and then

Oliviahttp://www.blogger.com/profile/08065766078336626988noreply@blogger.com0tag:blogger.com,1999:blog-6114680208251623719.post-33902706531917943162010-02-10T14:17:00.000-08:002010-02-10T14:31:21.207-08:00

Are you looking for something fun and educational to do on your spring break? Consider a scenic trip through the Columbia basin! Take a road trip through the great Pacific Northwest and follow the path of prehistoric flood waters from Montana through Washington and down to Astoria, Oregon. Originally offered by Timber Press in 1986, Cataclysms on the Columbia: The Great Missoula Floods, authored

Oliviahttp://www.blogger.com/profile/08065766078336626988noreply@blogger.com0tag:blogger.com,1999:blog-6114680208251623719.post-18577201179679233802010-02-07T13:35:00.000-08:002010-02-07T13:40:06.638-08:00

Amazon waited nearly a week, finally returning the "Buy" buttons to Macmillan books on its site on Friday evening. I'm afraid that we haven't heard the last of the arguing between publishers and booksellers as houses try to position themselves for success in digital markets. What I didn't understand in class, and still don't really, is how Macmillan could put the smack-down on Amazon. Here's my

Oliviahttp://www.blogger.com/profile/08065766078336626988noreply@blogger.com1tag:blogger.com,1999:blog-6114680208251623719.post-55431557282417474302010-02-05T11:47:00.000-08:002010-02-05T11:52:18.924-08:00

I thought I'd try something new this Friday and share some of the stories and interesting tid-bits I've gathered from the web in the last few days. Who knows, maybe it'll become a regular feature... online communities: Community managers must be scratching their heads. Endgadget turned off website comments on Tuesday in an effort to stop the bickering and "threatening" conversations that have

Oliviahttp://www.blogger.com/profile/08065766078336626988noreply@blogger.com0tag:blogger.com,1999:blog-6114680208251623719.post-43105268368391281762010-01-31T13:18:00.000-08:002010-01-31T13:27:22.293-08:00

Do you visit social news sites? My favorite two are Reddit and Fark. Both sites allow users to share news articles via links. Participants of the sites can then comment on the links, sharing their thoughts, jokes, and ideas on message boards. Social news sites can be great places to get visitors to your site, or to sell your products, but you have to understand the community you target before

Oliviahttp://www.blogger.com/profile/08065766078336626988noreply@blogger.com0tag:blogger.com,1999:blog-6114680208251623719.post-50182687620583629432010-01-29T13:07:00.000-08:002010-01-29T13:11:45.852-08:00

Marketing a product is different than marketing a brand. The difference is focus. With product marketing, companies sell specific items. Brand marketing is about increasing overall recognition in a company's field. Consider Apple's early TV spots for the iPod. This ad campaign worked on several levels. The song is catchy and the dancing is cool. The simplicity of the faceless, black dancers

Oliviahttp://www.blogger.com/profile/08065766078336626988noreply@blogger.com0tag:blogger.com,1999:blog-6114680208251623719.post-35986584655216965092010-01-24T17:29:00.000-08:002010-01-24T18:04:00.913-08:00

If you've been keeping up with digital publishing experiments, you may have heard of Rick Moody. Moody writes about music on the Rumpus and has authored a novel, "The Ice Storm" as well as a collection of short stories titled, "Demonology." Late last year his short story, "Some Contemporary Characters," was published via Twitter. Serial tweets appeared every 10 to 20 minutes for about three days

Oliviahttp://www.blogger.com/profile/08065766078336626988noreply@blogger.com0tag:blogger.com,1999:blog-6114680208251623719.post-14720068820010130532010-01-22T12:17:00.000-08:002010-01-22T23:48:02.025-08:00

Last week I took a look at publisher's websites and considered audience here. What I discovered was that most publishers gear their websites towards consumers, despite the fact that most consumers do not go to these sites to buy books. Why are publishers trying to appeal to a market that largely ignores them? There are a few possible reasons for this. My first thought was that they were crazy,

Oliviahttp://www.blogger.com/profile/08065766078336626988noreply@blogger.com0tag:blogger.com,1999:blog-6114680208251623719.post-70672128217214765122010-01-15T16:59:00.000-08:002010-02-07T13:43:56.455-08:00

The Miracle in July begins with a song, Big Tasty by Tetris=Therapy. This mellow opening song infuses Michelle Anderson's digital love story with a movie-like quality. As I read along, accompanying music in the background, I see sweeping views of Copenhagen. My view, like a camera angle at the beginning of a movie, drops through foreign neighborhoods to focus in on the author, sitting on the

Oliviahttp://www.blogger.com/profile/08065766078336626988noreply@blogger.com0tag:blogger.com,1999:blog-6114680208251623719.post-13888788612701373842010-01-14T16:38:00.000-08:002010-01-20T19:45:19.467-08:00

When asked to take a look at the websites of publishing houses and then think about their intended audiences for our first assignment, I thought that would be pretty easy. I was wrong. I'm more confused now than I was before, and I'm trying to figure out what a publishing house website should be. As a reader, I've never visited a publishing house to get more information on a favorite book. Sure,

Oliviahttp://www.blogger.com/profile/08065766078336626988noreply@blogger.com2tag:blogger.com,1999:blog-6114680208251623719.post-59324614276830307062010-01-10T17:44:00.000-08:002010-01-10T21:01:58.600-08:00

Tamar Weinberg is plugged in. She is a social media consultant and self-proclaimed tech geek at heart. She maintains Techipedia, a blog where she discusses all things social, and she is Mashable’s Director of Community.  In July 2009, O’Reilly Media released her book, The New Community Rules: Marketing on the Social Web. I hadn’t heard of Weinberg until today when I searched Google for social

Oliviahttp://www.blogger.com/profile/08065766078336626988noreply@blogger.com1